“People don’t buy what you do“

As entrepreneurs, or aspiring entrepreneurs, it’s easy to talk about your success rather than your struggles. However, I believe that in order to be an effective leader; and satisfy the desire in you to create more leaders. It is an integral part of your role to also share your struggles. At the very least, provide others with the tools they need to establish the confidence they need to succeed.


 “People don’t buy what you do, they buy why you do it.”
Ultimately, you benefit from the connections you build. People respect courage, they respect authenticity and they respect success. Any person who is scared to be vulnerable, in my opinion, is scared they could lose the success they have acquired or seemingly acquired.
Anyone can preach about success. But only a person who truly feels they have become a success, will not be limited by the fear of the potential in others.
For what is fear if not the driving force that propelled you to achieve your own personal success. The obstacles you overcame that brought you to where you are now. You might be the example someone else needs; and what can be more fulfilling to a leader than that?
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